The original article titled "Network power that works too well" is available at Financial Times.
The theory is very interesting. The basic idea is very simple: people have the tendency or are even obliged to join a network with more users. The idea itself is not dramatically new as it is evident that companies are striving hard to gain their "network power" every day around us: in-network free calling or fav-5 like promotions from wireless carriers, referral plans from advertising companies, social networking from internet companies.
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